Can I change my Google Business name?

The Short answer is Yes.

If you have a business on Google, you must be aware of Google My Business (GMB) Services. That enables one to reach out to customers on global and local levels. But once we decided and registered our business with a specific name. Then can we change it in future because of any reason..?

If you have a business on Google, you must be aware of Google My Business (GMB) Services. That enables one to reach out to customers on global and local levels. But once we decided and registered our business with a specific name. Then can we change it in future because of any reason..?

Notes and Tips on can we change our Google Business name

• After submitting the change in the name, the status of information that you have either resubmitted or edited will be under review.
• The change in the name can become a pain in many ways. It can trigger the request for re-verification of listing or even suspension because Google may need to verify the eligibility of the new name.
• When you change your Google Business name, you will have to change the name in the real world. Like Outdoor signs, websites, Marketing Materials that should match the new name properly.
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• Whenever there is a mismatch in the details then Google takes it seriously. Thus, after submitting for the name change. You have to make changes in your business name on other digital properties like Facebook, Twitter, Instagram, Yellow pages and many more. But if you do not make the changes, then google can suspend your listing because of conflicting information about your business.
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• Spamming can also result in your suspension of listing. But, what does it imply..? here it is, Your Business name must match with a real-world name. And it must be used consistently on the website, stationary, and known by customers. But, if you requested the change in the name, add some extra words related to your service, Category, Products, or even City, Town, the village. Then it can be considered spamming and may result in your listing being suspended.
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• Spamming can also result in your suspension of listing. But, what does it imply..? here it is, Your Business name must match with a real-world name. And it must be used consistently on the website, stationary, and known by customers. But, if you requested the change in the name, add some extra words related to your service, Category, Products or even City, Town, the village. Then it can be considered spamming and may result in your listing being suspended.
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• Everyone knows that the response or feedback from trustable and neutral third parties is essential for your business and, Google understands it. And, if changing your Business name can affect those reviews, you may have to think twice before making changes. Thus you are thinking of making changes under the specific criteria, which are mentioned below, then you will not lose your precious reviews otherwise, it will be considered as a New Business.

 First Criteria

You are doing only minor changes.

For example, your Business name is “Suresh Moonlight Cafe” and you are doing only minor changes like “Suresha Moonlight Cafe” or similar. You will fall under this category and your reviews will remain with your listing.

Second Criteria

You have multiple locations and Business name changes,

For example, we will take a similar example as before, if you have your business in multiple locations then you may have to change your names as per local language. which falls under this criteria.