Google Business Profile
Audit Report
Tailored for Agencies | Multi-Location Businesses | Freelancers
What’s Included in the GMB Analysis Report?
The Google Business Profile (GBP) Audit tool from GMB Briefcase is designed to help businesses optimize their GBP listing for better visibility, engagement, and local search rankings. The audit provides actionable insights to enhance your online presence and beat local competitors.
Overall Scores
Begin with a comprehensive score that reflects your Google Business Profile's optimization level compared to industry standards, focusing on critical areas like presence, reputation, and communication.
Business Detail Audit
Ensure accuracy and consistency in your business information across platforms. The audit evaluates essential details like business name, address, primary category, phone number, website link, and Google Maps location.
Listing Presence
Confirm that your GBP includes vital details for local search visibility, such as a valid phone number, website link, updated operating hours, optimized business description, and high-quality photos.
Listing Reputation
Analyze your reputation to build trust with customers. The audit summarizes reviews and ratings, highlighting key customer feedback and offering suggestions for effective responses.
Communication
Assess your engagement with customers through regular posts, accurate business hours, and quality images that effectively showcase your business on your GBP.
Competitor Comparison
Gain insights into your competitive landscape by comparing your GBP with nearby businesses, focusing on optimized names, relevant categories, website quality, and customer reviews.
Top 20 Businesses Around Your Store
Identify the top 20 competitors near your location to understand their strengths and weaknesses, helping you pinpoint areas for improvement.
Top 3 Categories Used by Competitors
Discover the categories employed by your competitors to refine your GBP settings, enhancing visibility in relevant search results.
Top 15 Keywords Used by Competitors
Uncover the most effective keywords utilized by competitors to rank locally, enabling you to optimize your GBP and attract more customers through targeted keyword strategies.
FAQ
Q. What is the purpose of a Google Business Profile Audit?
Ans: A Google Business Profile Audit serves to evaluate and optimize your GBP listing. The primary goal is to enhance your visibility in local searches, improve customer engagement, and ultimately drive more traffic to your business. By analyzing various components like business details, reputation, and communication, the audit helps you identify strengths and weaknesses, offering actionable insights for improvement.
Q. How often should I conduct a Google Business Profile Audit?
Ans: It’s recommended to perform a GBP audit at least every six months or whenever you make significant changes to your business information, such as a new address or phone number. Regular audits ensure that your information remains accurate and up-to-date, which is crucial for maintaining a strong online presence and competitive edge in local searches.
Q: Can I perform a Google Business Profile Audit myself, or should I hire a professional?
Ans: While you can certainly conduct a Google Business Profile Audit on your own using available tools and guidelines, hiring a professional can provide deeper insights and a more thorough analysis. Professionals may have access to advanced tools, industry knowledge, and experience that can help uncover areas for improvement that you might miss. If you’re unsure about how to proceed, it may be beneficial to consult an expert.
Q: What are the key metrics to focus on during the audit?
Ans: Key metrics to focus on during your audit include your overall score, business detail accuracy, customer reviews and ratings, engagement metrics (such as post frequency and quality), and competitor analysis. Additionally, monitor your listing presence, which includes operating hours, business description, and visual content. These metrics provide a comprehensive view of your GBP performance and help prioritize your optimization efforts.
Q: How can I use the insights from the audit to improve my local SEO?
Ans: The insights gained from a GBP audit can significantly enhance your local SEO efforts. By identifying gaps in your business information, such as missing photos or incorrect operating hours, you can ensure that your profile is complete and accurate. Additionally, leveraging competitor analysis can guide you in adjusting your categories and keywords to better align with local search trends. Regularly updating your GBP based on audit findings, encouraging customer reviews, and optimizing your posts can also contribute to improved local rankings.