Are you looking to boost your business’s online visibility and reach? One surefire way to achieve this is by optimizing your Google My Business listing with the right keywords.
By strategically adding relevant keywords to your Google My Business page, you can increase your chances of appearing in local search results and attracting potential customers.
In this blog post, we’ll guide you through the process of how you can add keywords to your Google My Business, ensuring that your business stands out in the crowded online marketplace.
Follow These Steps To Add keywords To Your Google My Business
1. Use Relevant Categories
Using relevant categories in your Google My Business account is crucial for maximizing your online visibility and attracting the right customers.
By accurately categorizing your business, you ensure that it appears in relevant search results and reaches your target audience.
For example, a medium-sized personal injury and employment attorney in Austin, Texas, can choose categories like “Personal Injury Attorney,” “Employment Attorney,” and “Law Firm” to accurately represent their services.
By doing so, they can increase their chances of appearing in relevant searches and attracting potential clients. A case study of such an attorney implementing relevant categories resulted in a remarkable 116% increase in first-time GMB calls, demonstrating the power of accurate categorization in driving customer engagement.
2. Use Keywords In The Business Description
When it comes to optimizing your Google My Business profile, using keywords in the description is a game-changer. By adding relevant keywords in your business description, you provide both Google and potential customers with valuable information about your offerings.
Imagine this: you own a cozy café nestled in a bustling city, and by strategically including keywords like “artisanal coffee,” “homemade pastries,” and “relaxing ambiance,” you’re painting a vivid picture for readers, enticing them to visit your charming spot.
So, whether you’re a trendy boutique, a family-owned restaurant, or a tech startup, remember that using keywords in your Google My Business description is your golden ticket to standing out from the crowd and capturing the attention of eager customers.
3. Naturally, Add Keywords In GMB Posts
Naturally, adding keywords to your Google My Business posts can have a positive impact on your online presence and customer engagement. While it may not directly boost your search rankings significantly, it is still an effective way to connect with your target audience and enhance their experience.
When creating your GMB posts, focus on providing valuable information, addressing customer pain points, and showcasing your unique offerings.
4. Utilize The Services And Product Features
Google My Business allows you to highlight your services and products. When adding these details, make sure to include relevant keywords in their descriptions. This not only helps Google understand what your business offers but also improves your chances of appearing in search results for specific keywords related to your products or services.
According to a study conducted by Sterlingsky, the “services” feature in GMB listings impacts your listing’s ranking. By optimizing this feature with keywords, you can better align with user intent and attract potential customers.
5. Create GMB Site And Optimize It For Your Keywords
Google My Business offers the option to create a simple website directly from your listing. Take advantage of this feature to establish a web presence for your business.
Ensure that you optimize the website content with relevant keywords. This will help search engines better understand the nature of your business and improve your chances of ranking higher in search results.
According to a study by Search Engine Land, businesses with a GMB website received an average of 25% more views compared to those without a website. By optimizing your GMB site, you can increase your visibility and drive more organic traffic to your business.
6. Include Keywords In Attributes
GMB allows you to provide additional information about your business through attributes. These attributes range from payment options to accessibility features. Make sure to add relevant keywords when filling out these attributes.
For example, if your business offers gluten-free options, include the keyword “gluten-free” in the attribute description. This will help Google associate your business with the specific keyword, increasing your chances of appearing in relevant search results.
In a study conducted by Sterlingsky, they explored the impact of including keywords in Google My Business attributes. They added the “Identifies as Women-led” attribute to a GMB profile that lacked other SEO efforts.
By March 18, 2021, they confirmed that the attribute was live. Initially, there was no immediate ranking impact observed.
However, starting on March 29, the business began ranking for the keyword “Women Paralegal.” Surprisingly, by April 21, the rankings for that keyword started to skyrocket, even without any additional SEO work done on the website or profile.
This study highlights the potential influence of identity attributes in GMB as a ranking factor. It demonstrates that incorporating relevant keywords in attributes can have a noticeable impact on search rankings over time.
7. Add QNA With Relevant Keywords
According to some case studies, businesses that actively participate in Q&A discussions on their GMB listings witness a significant increase in customer engagement and conversions by up to 30%. By addressing common queries in your industry, you establish yourself as an authority, instilling confidence in potential customers.
Imagine this scenario: A local bakery decides to embrace the power of Q&A on its GMB listing. They curate a list of commonly asked questions such as “Do you offer gluten-free options?” or “What is the price range of your specialty cakes?”
By thoughtfully adding relevant keywords to these answers, they not only provide valuable information but also boost their ranking in relevant search results. As a result, their customer base expands, and their revenue grows.
I personally experienced the benefits of incorporating Q&A with relevant keywords in my client’s business. By answering specific questions about his services and products, I witnessed a surge in customer engagement and organic traffic.
This approach not only boosted his search engine rankings but also fostered trust and credibility among potential customers.
Pro Tip: Adding photos to your Google My Business account is a surefire way to make your online presence more appealing and engaging. Whether you’re a cozy café, a trendy boutique, or a bustling gym, visual content can do wonders in capturing the attention of potential customers.
But here’s the secret sauce: don’t just upload any old photo! Be strategic and select images that showcase your unique offerings, ambiance, and satisfied customers. Remember to add relevant keywords in your photo descriptions to boost search visibility.
Watch This YouTube Video To Add keywords In Your Google My Business
Frequently Asked Questions
1. How Can I Research And Identify The Most Relevant Keywords For My Business?
Well, fret not, my friend. It may seem like a daunting task, but it’s not rocket science. Start by putting yourself in the shoes of your potential customers.
What words or phrases would they use when searching for your products or services? Put those thinking caps on and brainstorm a list of relevant keywords. But don’t stop there!
Take advantage of handy tools like Google Keyword Planner or SEMrush to uncover additional keyword gems.
Explore, experiment, and find those perfect keywords that will make your business shine on GMB like a beacon in the digital universe. Happy hunting!
2. Should I Add Keywords In My Local Business Title?
Adding keywords in your business title on Google My Business is a big no-no according to their policies. Yep, they frown upon that sneaky tactic. While it may seem tempting to give your ranking a boost with some clever keyword stuffing, trust me, it’s not worth the risk.
Google is smart, my friend, and they know how to sniff out those black hat tricks. So, play it safe, play it fair, and focus on optimizing your business profile with genuine, valuable content instead.
Final Thoughts
In conclusion, mastering the art of adding keywords to Google My Business can significantly impact your online presence and drive organic traffic to your business.
Remember, keyword optimization is not about stuffing your content with as many keywords as possible. It’s about understanding your target audience and their search intent and crafting valuable, engaging content that naturally incorporates those keywords.
By striking a balance between SEO and user experience, you can create a winning formula that not only helps you rank higher on Google but also captivates and converts your audience.
But it doesn’t end there. Knowledge is meant to be shared, and the power of this information lies in its ability to spread and benefit others.
So, dear readers, I urge you to take a step further and share this blog with your friends, colleagues, and fellow business owners.
Together, we can create a community of empowered entrepreneurs who understand the importance of keywords and utilize them effectively to enhance their online presence.
Hello! I’m the founder of GMB Briefcase. I have 15 years of experience in SEO, Content Strategy, PR, and more. I love helping businesses grow and achieve their goals. My team and I are dedicated to providing top-tier service and support to our clients.
