If you change your business name, address, or phone number after optimization, it can cause confusion for customers. When customers search for your business online, they might find outdated information, leading to frustration and a negative experience. For example, they may call the old phone number, visit the old address, or click on outdated website links, resulting in lost opportunities for interaction and potential sales. SEO disadvantages may arise from these changes as well. When you update your business information, search engines might not immediately recognize the changes. This can lead to inconsistencies in your online listings, causing search engines to doubt the accuracy of your information. As a result, your business might not appear as prominently in search results, negatively impacting your visibility and reducing the chances of potential customers finding you.