10X Your Local Leads Discover What’s Holding You Back in 60 Seconds
Outrank Your Competition with GMB Briefcase’s GBP Audit Tool
Overall Score
Competitor Comparison
Top 15 Competitor Keywords
GBP NAP Audit
Listing Presence
GBP Reputation
Top 20 Nearby Businesses
Top 3 Competitor Categories
Communication/ User Engagement
Everything You Wanted To KnowBut You Were Too Polite to Ask
What are the benefits of running a Google Business Profile Audit?
Automated GBP Reporting in GMB Briefcase speeds up the process of generating reports, reducing time and offering useful data to enhance local SEO and efficiently manage listings.
Do you offer white-labeled GBP audit reports?
We do offer discounts on hefty orders. Contact to know more, please contact: sales@citationbuilderpro.com
Can I run audits for multiple GBP listings at once?
Yes, we can do both of these. New submissions are very straightforward.
Claiming or editing existing listings is more complicated, and the approach depends on the directory in question.
Some directories allow email verification for claiming listings, while others require phone verification. If we are unable to claim a listing, then we will submit an ‘edit’ to the listing via other means provided.
How often should I conduct a local SEO audit?
We do a local citation audit for every order we receive and based on audit reference, we start building the citation.
If we find a listing and the core information is correct, we will skip it and submit you to a different (‘Replacement’) directory.
This means that you always get the same number of submissions you paid for.
What are the key metrics to focus on during the GBP audit?
Sharing information, presenting data, and using third-party tools for further analysis are all made simpler when reports from GMB Briefcase are exported in CSV, PDF, or image formats.
How is GMB Briefcase’s tool different from running a manual local SEO audit?
Before we make any submissions, we need to check whether the given listing is already there or not.
In case it is there, we check for any inconsistencies between the information that is displayed on the directory and the information provided to us by you.
If everything ties up in a way as it should, we move on to another high PR directory for the submissions. Also, we Keep our promise and will always provide new submissions to our customers.
How can GMB Briefcase help improve local SEO across my multiple locations?
Most local directories require a user to input the following information about their business:
- The business’s website URL addresses.
- Any keywords associated with the business.
- A couple of words describing the type of business.
- Names of the business and the owner.
- Business address
- Contact numbers (phone and/or fax)
- Email address
- The founding date of the business
- How many employees work for the business
- The hours of operation
- A video link about the business (or a promotional video)
- Any links to social networking sites such as Facebook, Google+, and Instagram.
The brand or business log - Any photos related to your business or brand
Please make sure to deliver us with all the available information at the time of placing your order. You may also provide us with a list of local directories that you would like to see your business listed on.
Google Business Profile
Audit Report
Tailored for Agencies | Multi-Location Businesses | Freelancers
What’s Included in the GMB Analysis Report?
The Google Business Profile (GBP) Audit tool from GMB Briefcase is designed to help businesses optimize their GBP listing for better visibility, engagement, and local search rankings. The audit provides actionable insights to enhance your online presence and beat local competitors.
Overall Scores
Begin with a comprehensive score that reflects your Google Business Profile's optimization level compared to industry standards, focusing on critical areas like presence, reputation, and communication.
Business Detail Audit
Ensure accuracy and consistency in your business information across platforms. The audit evaluates essential details like business name, address, primary category, phone number, website link, and Google Maps location.
Listing Presence
Confirm that your GBP includes vital details for local search visibility, such as a valid phone number, website link, updated operating hours, optimized business description, and high-quality photos.
Listing Reputation
Analyze your reputation to build trust with customers. The audit summarizes reviews and ratings, highlighting key customer feedback and offering suggestions for effective responses.
Communication
Assess your engagement with customers through regular posts, accurate business hours, and quality images that effectively showcase your business on your GBP.
Competitor Comparison
Gain insights into your competitive landscape by comparing your GBP with nearby businesses, focusing on optimized names, relevant categories, website quality, and customer reviews.
Top 20 Businesses Around Your Store
Identify the top 20 competitors near your location to understand their strengths and weaknesses, helping you pinpoint areas for improvement.
Top 3 Categories Used by Competitors
Discover the categories employed by your competitors to refine your GBP settings, enhancing visibility in relevant search results.
Top 15 Keywords Used by Competitors
Uncover the most effective keywords utilized by competitors to rank locally, enabling you to optimize your GBP and attract more customers through targeted keyword strategies.
FAQ
Q. What is the purpose of a Google Business Profile Audit?
Ans: A Google Business Profile Audit serves to evaluate and optimize your GBP listing. The primary goal is to enhance your visibility in local searches, improve customer engagement, and ultimately drive more traffic to your business. By analyzing various components like business details, reputation, and communication, the audit helps you identify strengths and weaknesses, offering actionable insights for improvement.
Q. How often should I conduct a Google Business Profile Audit?
Ans: It’s recommended to perform a GBP audit at least every six months or whenever you make significant changes to your business information, such as a new address or phone number. Regular audits ensure that your information remains accurate and up-to-date, which is crucial for maintaining a strong online presence and competitive edge in local searches.
Q: Can I perform a Google Business Profile Audit myself, or should I hire a professional?
Ans: While you can certainly conduct a Google Business Profile Audit on your own using available tools and guidelines, hiring a professional can provide deeper insights and a more thorough analysis. Professionals may have access to advanced tools, industry knowledge, and experience that can help uncover areas for improvement that you might miss. If you’re unsure about how to proceed, it may be beneficial to consult an expert.
Q: What are the key metrics to focus on during the audit?
Ans: Key metrics to focus on during your audit include your overall score, business detail accuracy, customer reviews and ratings, engagement metrics (such as post frequency and quality), and competitor analysis. Additionally, monitor your listing presence, which includes operating hours, business description, and visual content. These metrics provide a comprehensive view of your GBP performance and help prioritize your optimization efforts.
Q: How can I use the insights from the audit to improve my local SEO?
Ans: The insights gained from a GBP audit can significantly enhance your local SEO efforts. By identifying gaps in your business information, such as missing photos or incorrect operating hours, you can ensure that your profile is complete and accurate. Additionally, leveraging competitor analysis can guide you in adjusting your categories and keywords to better align with local search trends. Regularly updating your GBP based on audit findings, encouraging customer reviews, and optimizing your posts can also contribute to improved local rankings.